Clash of the E-commerce Models - Six Billion Shoppers VS Bezonomics One of the most insightful analysis I have came across this month is from the above books written by the below authors in the eCommerce space. Porter Erisman (author of Six Billion Shoppers) is a insightful analyst as he had worked in Alibaba from 2000 to 2008, joining the company as it moved out of Jack Ma's apartment and started ramping its business up amidst the strong challengers like Ebay and Amazon. Brian Dumaine is a journalist and editor of Fortune magazine, and a fanboy of Amazon which followed the interviews of Amazon managers from its roots to what it is doing today. As most analysis on eCommerce is from top down TAM and GMV growth projections and not the bottom up business analysis, I find these publications has value insights to understand the bottom up micro-advantages of the Amazon business model VS the Chinese Alibaba model.